SPEL MEDIA - Selected Work

SPEL MEDIA

Selected Work

Businesses, brands, and marketing initiatives I've built or helped shape.

Founder-Led Ventures

• Publishing

• Art Direction

• Brand Development

Amazon KDP Publishing Graceful Wilds

Developed Graceful Wilds from concept to market, including brand positioning, visual identity, product design, and publishing strategy. Conceived, directed, selected, and refined all cover and interior artwork to create a cohesive visual world throughout the book. Managed Amazon KDP publishing, listing optimization, A+ Content, advertising, creative testing, reporting, and ongoing marketplace analysis.

Highlights

Brand and product development
Full-book art direction
Cover and interior design
Editorial and product content
Amazon KDP publishing
Listing optimization and A+ Content
Amazon advertising
Creative testing and reporting

• Brand Strategy

• Website

• Marketing Systems

Spel Media Agency

Founded Spel Media Agency to bring together strategic advertising, website design, marketing systems, AI-assisted workflows, and business consulting into one adaptable practice. Developed the agency's positioning, visual identity, website, proposals, reporting systems, and client experience from the ground up.

Highlights

Brand positioning
Website design
Copywriting
Google Sites
Client onboarding
Reporting frameworks
Business systems
AI-Assisted Business Systems
Researching, testing, and implementing practical AI workflows that simplify repetitive tasks while keeping strategy, judgment, and client relationships firmly human.

Marketing Analytics & Reporting Systems:

Designed professional reporting frameworks for Amazon advertising that transform campaign metrics into clear business recommendations and actionable next steps.

Skills demonstrated:

Data interpretation
KPI reporting
Executive summaries
Campaign analysis
Strategic recommendations

•Lifestyle Content

• Affiliate Marketing

• Organic Audience Development

Benable Lifestyle Recommendations Platform

KES

Developed and managed a curated lifestyle publishing platform on Benable, organizing product recommendations into thoughtfully themed collections while creating content designed for organic discovery and trusted recommendations.

The project combined content strategy, audience development, and affiliate marketing to create a practical, user-focused resource built around quality recommendations rather than volume.

Capabilities demonstrated

Affiliate marketing
Content strategy
Product curation
Organic audience development
Digital merchandising
Consumer behavior
Lifestyle branding

Client & Collaborative Projects

Marketing Copy & Brand Messaging

Copywriting • Marketing Strategy • Content Development

Developed marketing copy for businesses across education and marketing industries, including websites, promotional materials, product descriptions, email campaigns, and brand messaging.

Selected projects have included:

Website copy
Product descriptions
Marketing campaigns
Sales messaging
Educational content
Brand positioning

Client feedback available on Upwork.

Corporate Copywriting & Marketing Content

Created marketing copy and supporting content for corporate initiatives, producing clear, engaging messaging across presentations, promotional materials, and digital communications. Worked collaboratively through multiple revision cycles to ensure consistency and alignment with business objectives.

Projects included collaborating with clients through iterative review and revision to refine messaging and deliver polished final materials.

Client feedback available on Upwork.

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